Turn your DMs into booked, qualified calls — on autopilot

Everywhere I looked, one industry after another was being transformed by new technology — how people shop, how they get support, how entire businesses run. But when I looked at online coaching and course creation — one of the fastest-growing industries in the world — it felt like it had barely caught up. Creators were still doing exactly what setters have always done: glued to their DMs at all hours, replying one by one, hoping they didn't lose a lead to a slow response.

The reason became obvious once I looked closer. Everyone building automation for sales assumed it meant handling the whole conversation, including the close. But people don't want to hand a big purchase decision over to software — they want a real person on that call. What they don't need a human for is everything before it. That part already happens entirely in text, which is exactly where smart automation is strongest.

So I built Threadset — an AI system that closes exactly that gap, applied to the one part of the sales process where it doesn't cost you the human connection that actually closes the sale.